Learn how you can build brand awareness and differentiate your brand with shoppers who are in the market for products like yours. Explore this chapter 3. Grow your online industry list and in-app sales Customers are shopping online and in apps more than ever before. Here’s how you can create seamless shopping experiences and reach new customers across the web to grow your sales. Explore this chapter 4. Drive foot traffic and in-store sales Businesses with physical locations need to provide customers with a seamless, locally optimized experience online. To capture industry list sales, understand how to make your business stand out on Google and drive more traffic to your store. Explore this chapter 5.
Use insights to inform your strategy and maximize profits Brands using insights and first-party data to fuel their decision-making achieve stronger business outcomes. Learn about the insights, tools, and solutions we’ve developed to help you shape your marketing and industry list merchandising strategy. Explore this chapter 6. Be ready for seasonal shopping moments People are starting their shopping earlier during seasonal shopping moments. Be prepared to drive sales during peak shopping moments by tapping into the latest consumer insights and product recommendations.The retail landscape in APAC is highly dynamic, with many seasonal shopping moments throughout the year, ranging from cultural occasions to mega shopping festivals and the end-of-year industry list holiday season. Shoppers are increasingly primed for these seasonal shopping moments and they are starting the shopping process early.
Search interest accelerates three to five weeks ahead of both cultural and sales-based shopping festivals.1 For instance, Indonesian shoppers begin their search industry list for fasting-related products as early as four weeks ahead of Ramadan.2Of holiday shoppers surveyed in 2021 2022 Retail Marketing Guide: Be ready for seasonal shopping moments-1APAC In June 2021, we saw that stock issues were top of mind for holiday shoppers, with over 57% of shoppers surveyed saying they would start holiday shopping earlier to avoid an item being out of stock.3 Given the industry list unpredictable nature of COVID-19 and how it may impact the supply chain this year, it’s possible that we’ll see similar issues next holiday season.