We humans always want new, new, new. That's why newspapers hold up (more or less) well. As Hopkins said, "Your headline needs to make the audience choose." Another good example of this would be: "We are looking for someone to write children's books". But your headline can also tell a complete message. As Ogilvy says, "4 out of 5 readers will read the headline and skip the rest of the ad [or your article]." Therefore, your headline needs to deliver a complete message. For example: "Your traffic will double in 30 days with advertising copy". As a last point, Bly calls the drawing of the reader into the actual text.
The best way to do this is with an invisible, virtual hack. To do that, you need to appeal to curiosity. You do this, for example, with humor (carefully), with intrigue or with a mystery. For example, you can ask a question or make a provocative statement. You can also promise a reward. Provide news or Israel phone number list useful information. Conclusion As you can see, the lyrics haven't really changed. And therefore not the headlines. So you don't have to reinvent the wheel. Soak up the knowledge of the 7 legendary copywriters. follow it And enjoy the results. You have certainly noticed a few things and a clear picture has emerged. All mean the same thing or a lot overlaps. Hopkins says your headline should be audience-picking.
Schwab adds that your headline should draw attention through self-interest .the actual benefits . Schwartz and Sugarman give you a slightly different perspective and explain the importance of the first sentence . But Caples sums it up best for me. I think the following criteria are easy to remember and reflect the essence of the whole statement. 4 criteria your headline should meet: appeal to self-interest give news to arouse curiosity Suggest quick and easy way With every headline you write, make sure that you meet at least 2 of the 4 points.