Benefits for Apple Search Ads advertisers Apple Search Ads properties fall into two tiers: Search Ads and Basic Ads. Developers from the 6 new countries, including France, will now be able to create advertising campaigns on Search Ads Advanced. Developers with Search Ads Basics will be able to dramatically streamline the process of setting up their campaigns on the App Store. All they need to do is choose the app to promote, the campaign budget, and the price they're willing to pay for each install. Apple revealed that more than 70% of App Store users use the search function to discover new apps and that 65% of iOS app downloads come from search. Thus, this new feature will allow developers to boost the downloads of their applications.
Remember, moreover, that the iOS operating system represents, depending on the country, between 15 and 30% of the market. This is therefore a great opportunity given fax list to advertisers allowing them to increase the downloading and use of their applications. More freedom for advertisers Apple therefore leaves the choice to an advertiser or an SEA (Search Engine Advertising) agency, unlike Google, to buy certain keywords on its download platform. At the same time, we notice that the videos are much more engaging than other formats . How to create engaging Facebook videos.
Make short videos Analysis of 100 million Facebook videos has shown that beyond 90 seconds of video, engagement decreases as the length increases. The optimal duration is between 60 and 90 seconds. Short videos are therefore more engaging, but not too much either. Those of less than 30 seconds record the lowest engagement scores. Facebook videos: quizzes and tips to learn all about engagement Write a clear and concise introductory text The text that accompanies posts on Facebook is generally longer than what you can see on other social networks.