2020, the lives of many people changed as a result of the health crisis caused by Covid-19. In the economic aspect, many b2c email list jobs were lost and several companies closed; and in the field of health, the number of infected and deceased grew every day. Faced with this situation, companies in the collection and recovery sector had a great challenge to manage an effective collection with their clients. The communication between these companies and their clients did not stop. However, the tone of corporate communication had to be changed, for one b2c email list that will show empathy with customers. Communication channels One of the communication channels used by businesses, when closing face-to-face service points, was the text message, better known as SMS.
A low cost, little saturated, direct medium that also generates traffic to other channels. Currently, text messaging platforms allow companies to maintain two-way communication with users; that is, they can maintain an interaction with b2c email list people through this means. Thanks to this bidirectionality, it was possible to know which clients had been affected by the pandemic, and the main reasons why their payments were delayed. Customer responses From the answers obtained, it can be observed that the clients who detailed these b2c email list reasons, asked for understanding and extension to make their payments after the date or simply could not cancel for the moment; since they had lost their jobs, they had closed their businesses, they were hospitalized, and in the worst case, the owner of the line or a direct family member had died. An analysis was carried out with this type of response b2c email list to find out the months in which the largest number of customers affected by the pandemic occurred, in order to anticipate and generate communication strategies.
Next, we show an interactive infographic, where you can graphically know these periods in which customers indicated being affected by the situation, as a result of the start of the pandemic. The importance of knowing this b2c email list information is to be able to evaluate the communication strategy that is currently being used in the company: and if the client manages to capture the essence of the message. In these situations, the ideal is to opt for a strategy that generates trust and empathy in the client. And according to this, look for payment alternatives appropriate to the situation of each user, to generate the cancellation commitment. Related Customer b2c email list Experience with SMS Don't forget that we also publish: In what customer response number do you get a positive interaction? If you want more information about mobile marketing strategies in your mass messaging campaigns, contact your advisor for more.