At the beginning, let's consider what keywords people potentially interest in our offer can search for. It is also worth adjusting them to the appropriate level of the funnel, from the most general phrases to the most precise ones. Example The company sells stones for the production of jewelry. Awareness At the top of the funnel, the potential customer doesn't know what companies sell stones, so they look for generic terms like jewellery stones. Interest At this level, the customer has become familiar with the offer of specific companies, but would like to make sure that other companies do not have a better offer.
We can therefore assume that he will enter into the search engine phrases such as stones for the production of jewelry, the best prices or wholesale of stones for the production of jewelry. that Japan WhatsApp Number List the offer of one particular company is suitable for him, then in the next stage of the funnel much more precise phrases will appear, such as jewelry wholesaler [company name]. These are just examples, but they show why it's worth considering what keywords your potential customers might be searching for and matching them with the appropriate levels of your sales funnel. This is also useful for later optimization of the campaign.
More precise keywords, such as those that are lower in the funnel, are more likely to convert. Therefore, it is worth setting higher bids for such phrases. The situation is different in the case of more general phrases from higher levels of the funnel. They will not convert as often, but they will significantly contribute to acquiring new customers. By displaying ads for keywords from the higher level of the funnel, we will increase brand awarenessfor people who don't know it yet. However, you have to remember that they will have much more searches than phrases from the lower level of the funnel.