The fast-moving development gears of Dou Kuai B have created stories of groups of creators gaining followers and monetizing them. They have grown from unknown amateur bloggers to big internet celebrities with tens of millions of fans, and have gone on to their own lives. peak. However, the development of short video platforms is Buy email list not a perpetual motion model. According to the 2021 Aurora Q3 data report, Douyin’s Q3 monthly live average reached 630 million, a year-on-year increase of 2.9%.
According to the latest 2021Q4 and full-year financial reports released by Kuaishou, the number of monthly active users reached 578 million, compared with the 573 million monthly active users in 2021Q3, a net increase of 50 million from the previous month. For bloggers who are attached to the platform, the myth of easily gaining millions or even tens of millions of followers in the past month is difficult to reproduce now.
While the user growth dividend is approaching the ceiling, the rules of the short video industry are being re-formulated.
and big Internet celebrities such as Li Ziqi, Lang Weixian, Mr. Guo, Wei Ya, Sydney, Erlu and his wife have stopped changing and lost fans, or have sold their accounts and quit the network.
In the past, big internet celebrities meant traffic and explosions, but now big internet celebrities are showing instability, and the decentralization of the anchor team represented by Simba, Li Jiaqi, and Luo Yonghao has become a trend.