I heard that after Ruixing was delisted, the private domain traffic was doing very well. I went to Ruixing to buy a cup of coffee. By the way, I planned to join a group to "lurk". After careful observation, Ruixing's store has several places with Whatsapp Database QR codes: roll-up, bar, front desk. Under the guidance of the clerk, I entered Ruixing's "mini program" through the QR code, added "chief welfare officer lucky", and finally added to the group of the nearby Whatsapp Database store. (The path is a bit long and needs the guidance of the clerk) After a period of lurking, I found a little "clue" - Luckin's group is actually an advertising group.
As of July this year, Ruixing has 1.8 million private domain users, directly contributing 35,000 cups of orders every day, and promoting more than 100,000 cups of orders through group reminders; It only took more than 3 months to achieve Whatsapp Database this goal, and more than 60% of them were active users; After users join the group, the number of monthly consumption increases by 30%, the number of weekly repurchases increases by Whatsapp Database 28%, and the MAU increases by 10%; At present, the contribution of private domain orders has exceeded that of third-party food delivery platforms. The first is APP, and the second is applet.
In fact, many communities now operate based on the "AARRR" model , that is, to convert users according to a linear process Whatsapp Database of "new-activation-retention-transformation-self-propagation" , such as mother-infant groups: first pull new people, then Through the big coffee courses to activate and retain users, and then combine with high-quality services to build Whatsapp Database trust, and finally convert users, triggering self-propagation of users. But for high-frequency just-needed products, especially the new retail industry, the "AARRR" model is a bit cumbersome. These industries are more suitable to use the "recommended live viscosity value" model.