The so-called "stock game" means that the executive list merchants in the e-commerce platform have no choice but to stay, and then play a game with the platform to obtain users (traffic) flowing between several major e-commerce platforms at higher and higher executive list costs. Once upon a time, converting offline users to online has become a new engine for the growth of major Internet giants. Whether it is the QR code battle between Weibo and WeChat,
Or the new retail battle between Ali and , we all feel executive list that the Internet is still in a period of huge traffic dividends. There are also offline and innovative business models, such as door-to-door service, takeaway, sharing economy, etc. , which make us feel that we have infinite possibilities. In addition, the combination of decentralization, content + algorithm and sinking market allows us to see exciting innovative business models such as social e-commerce, community executive list group buying, Toutiao/Tiktok, Station B, Xiaohongshu, etc.
With the number of users of WeChat exceeding one executive list billion, and the number of users of Taobao and Pinduoduo exceeding 800 million, we are beginning to gradually understand that the era of traffic stock has arrived. After all, China's latest executive list demographic data is 1.4 billion people, except for children and the elderly who can't use mobile phones, that is, the total number of users is more than 1.2 billion. the continuous growth of traffic dividends and innovative business through the expansion of globalization.