B2B marketers, listen up. You’re focused on generating leads. It’s your M.O. It’s what you live and breathe. But, let me ask—are you utilizing videos to boost Special leads your lead generation efforts? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Through Special leads pre-video email gates, end-of video forms, and in-video CTAs, there are numerous ways to capture new contacts.
Let’s explore 3 ways to infuse your marketing activities with lead-generating videos so you can hit your goals, all while getting the biggest bang for your buck. 1. Campaign Special leads Landing Pages Landing pages are meant for conversion. But before you can get anyone to convert, you first have to grab their attention. That’s why the main purpose of videos on landing pages is to Special leads be catchy and engaging. Let’s say you’ve just written a snazzy Special leads new guide and you really want your audience to read it—but first you need for them to download it.
Video can help you do this by luring people in through humor or Special leads captivating storytelling. That’s because videos are 12 times more likely to be watched than text is to be read. So, grab that attention and focus on creating something that people will want to watch. There’s no need to use video to go into detail about what your guide offers—that’s what your landing Special leads page copy is for. But once they’ve watched your video, they’ll feel more committed to your offering and will be more likely to continue on to the rest of your landing page content.